Apple Intelligence

Built into your iPhone, iPad and Mac to help you write, express yourself and get things done effortlessly.Refer to legal disclaimers.

iPhone, iPad and MacBook with new features on screen, such as Writing Tools on MacBook, Image Playground on iPad and all-new Siri features on iPhone
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Boost your

productivity.

  • Writing Tools. Proofread, rewrite and summarise text.

    Writing Tools shown on screen, featuring a text field that allows you to enter prompts to help you get started, proofread and rewrite, and choose different tones of writing voice
  • Notifications list on an iPhone highlights the most important notifications at the top of the stack

    Priority notifications. Know what to pay attention to first.

  • Priority messages in Mail are elevated to the top.

    iPhone shows inbox in Mail app with important messages highlighted at the top

  • Tap to reveal a summary of a long email in the Mail app.

    An email in the Mail app is shown with a summary you can read at the top

Express yourself

visually.

  • Create customised emoji — called Genmoji — in the keyboard.

    Preview of a customised Genmoji based on the prompt: Rainbow cactus
  • An object in the background of a photo on iPhone to highlight what to remove

    Remove distractions in your photos with Clean Up.Refer to legal disclaimers.

  • Image Wand transforms your rough sketch in Notes into a related image.

    A hand holding Apple Pencil draws a circle around a sketch in the Notes app on iPad
  • The Image Playground experience shows a stylised visual of an astronaut with suggestions for more elements to add to the visual

    Produce original images with Image Playground.

The start of a

new era for

Siri.

  • SiriRefer to legal disclaimers. has an all‑new design

    and is more deeply integrated.

    SiriRefer to legal disclaimers. has an all‑new

    design and is more deeply integrated.

    iPhone showing an all-new design for Siri which is a glowing light that wraps around the screen
  • A text field at the top of keyboard in iPhone says Ask Siri

    Type to Siri when you don’t want to speak out loud.

  • Get step‑by‑step instructions on how to do things across your device.

    An iPhone is shown with step-by-step guidelines on how to schedule a text message to send later
  • A Siri request that showcases its ability to understand natural communication

    Siri, set an alarm for — oh wait no, set a timer for 10 minutes. Actually, make that five.

    Communicating with Siri is even more natural.

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Great powers come

with great

privacy.

Great powers

come with

great

privacy.

Apple Intelligence is designed to protect your privacy at every step. No-one can access your data — not even Apple.

Tap into ChatGPT.

With ChatGPT integrated into Siri and Writing Tools, you get even more expertise without having to switch between tools.

iPhone showing how ChatGPT is now integrated into Siri
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