We'll email you the contents of your shopping cart, so you can easily continue where you left off on your next visit.
2020 is the perfect time to start a side hustle. Here's what you need to know about starting a business from home, plus a few ideas on how to kick things off.
Reduced hours? Stuck in the house? Now could be a smart time to consider a second business that generates extra income. Don’t be daunted by the current economic downturn either: some of the world’s best known businesses began during a recession, including Uber, Mailchimp and Microsoft. But perfect side hustles aren’t always immediately obvious – and where do you begin? Here’s how to turn your big idea into a bank-account booster.
Most of us know about the classic perfect side hustles that many people could start tomorrow with just a little bit of research and know-how, like affiliate marketing, dog walking and online tutoring. But it’s also worth considering industries that have experienced a surge in interest during the pandemic. Household furnishings and decor purchases are on the up as more people spend time at home, so now may be the time to start selling homewares on platforms like eBay, Instagram and Etsy. Cleaning services are also in high demand as businesses use them to make workplaces safe. And if you’re skilled at social media marketing, many businesses that no longer have physical shopfronts are relying entirely on the internet to get their message out there.
“Start by asking this very simple question: what do I like to do for fun?” suggests financial planner and wealth coach Jeremy Britton. No matter what you love doing, someone, somewhere is being paid to do it. Decide what your passion is, do a search to find out how people are monetising it and get on board. “Do something every day. Record a video, write a short blog or social media post or submit an article to a local news source,” he says. “And remember that ‘overnight success’ comes after 12 to 18 months of consistent daily activity.”
“Define the point of difference and be sure to understand what 'problem' your product or service will solve, or how it will add value to your customers’ lives,” says Catherine Cervasio, who runs natural skincare brand Aromababy. “It's critical to have a strong point of difference, which [will need to] constantly evolve as the market (and competitors) catch up.” That’s not to say that you can’t consider starting a beauty brand, even though there are thousands of beauty brands in the market. But ask yourself what will make yours unique, whether it’s the formulation, its ethics or the market it’s targeting.
We all know the saying “you have to spend money to make money”, which is a way of saying that starting a new business almost always comes with a cost at first. Jessica Brady from Fox & Hare says that a good rule of thumb is to consider what your costs will be over the first 12 months of the business and make sure you have that in the bank before you get started.
By day, Chantelle Ellem runs the successful blog Fat Mum Slim. By night, she runs boho curvy clothing company Ada + Lou with friend and business partner Rebel Wylie, a side hustle the pair began in September 2019. Ellem warns that the days can be long but it’s worth it. “We’re both still working almost full-time alongside running Ada + Lou and parenting our kids, too,” she says, estimating that she puts in around 15 hours a week on this business on top of her other work. “Most of the time we’re exhausted, and the juggle of switching hats between real work, Ada + Lou and mum life is really hard, but we can see the bigger picture and how happy our customers are, so we keep at it!”
Aromababy’s Cervasio recommends the free online listing space at Small Business First, a business-boosting initiative started by celebrity finance guru David Koch. State chambers of commerce could also offer free seminars and workshops. And Ellem suggests you approach people who have gone before you and simply ask for tips. “Starting out, we asked if we could take people in the industry to morning tea to pick their brains and we got some really invaluable advice,” she says.
It’s not the most exciting part of starting a business, but it’s important. Depending on the area you’re moving into, Regie Anne Gardoce from business law firm Sprintlaw suggests you get good advice about ABNs, insurance, liability protections and contract constraints, particularly if your side hustle is in the same industry as your main job, which could cause conflicts.