How to deliver a winning business pitch

A great business pitch is one that takes the listener on a journey. Jon Yeo, executive speaker coach and curator of TEDxMelbourne, discusses his top tips for taking your business pitch to the next level.

Whether you’re a florist or a dentist, Yeo advises your pitch should tell a story, be relatable, and create an emotional connection with the audience. No matter what your product or service is, what people need to be able to trust in is you.

The visual elements of your presentation should always be secondary. The key is to focus on getting your message right, and use visuals simply as support. Lastly, you should enter with a negotiation strategy. Finding common ground is a significant way to build a relationship between you and your stakeholders.

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