VIDEO: How to build a loyal following in a niche market

When people ask journalist and entrepreneur Andrew McUtchen about how he turned a passion for watches into his 'day' job, he smiles. 

As the founder of leading online watch media group Time+Tide, Andrew has turned his unique passion for beautiful watches into a thriving business - by playing to his strengths and staying true to his brand as a niche business.

Three things small businesses can do to build customer loyalty:

1. Communicate to your audience authentically

2. Know your brand’s positioning and point of difference

3. Don't hold back from showing your passion for your brand.

Using a 'multi-channel' approach that includes web, social and traditional media partnerships, Time+Tide is quickly becoming a global media brand.