Meet Little Innoscents fearless leader

Little Innoscents really was the ‘mother of all invention’. Founder Antonette Golikidis launched the brand after she fell pregnant with her first child Alex, in her kitchen.

Golikidis says she searched endlessly for baby products that were chemical free and found herself disappointed to find only a limited number of products that were either too elusive, too expensive, or on further investigation, not actually chemically-free at all.

Today, Little Innoscents is stocked in over 300 stores nationwide. It is available at selected health food stores, pharmacies, organic grocers and online. But the journey from her humble beginnings in the kitchen to a popular brand with organic certification didn’t come easily.

As Golikidis herself says, “I had to be fearless. And back myself all the way.”

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