The challenges of scaling a side hustle

Based in Melbourne and established in 2014, unisex watch brand Uncle Jack has grown from strength to strength in just four short years. With its modern and unique designs and wallet-friendly price points, Uncle Jack’s appearance onto the accessories scene marked a welcome departure from fussy and outdated watches.

Creator Robbie Ball started Uncle Jack as a side hustle whilst attending university, juggling the demands of tertiary study with his fledgling business. The idea for Uncle Jack was borne of his frustration from not being able to find the right kind of watch for a friend’s birthday gift.

For Robbie, growing and scaling the business is one of his ongoing challenges as a business owner. Being at the forefront of new trends via social media is another integral aspect of ensuring Uncle Jack’s continued success.