How a fitness powerhouse defined its brand

Fitness company Sole Motive sought to unify its multiple products and brands across retail, events and publishing.

Owner Terry O’Halloran has spent 35 years building the brands that make up Sole Motive, which included notable annual event Run Melbourne, magazine Runner’s World and the company’s retail brand, but wanted to unify the business and send one message to customers.

To push this message to the public, Terry had to change the internal focus of Sole Motive, which included convincing employees to work across all areas of the business.

Find out how Terry and the Sole Motive team managed internal changes, with the help of some outside expertise.

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