How Daily Blooms blossomed into business success

Courtney Ray, founder of online florist Daily Blooms, has had a fascinating journey on her pathway to small business success. Before starting Daily Blooms in 2014, Courtney worked in the field of accounting and spent her days immersed in Excel spreadsheets.

She side-hustled for three years, attending floristry school and creating bouquets for friends and family, before transitioning into a full time role at Daily Blooms. From humble beginnings, Courtney knew early on she would need others’ support and expertise to help grow the business, and that’s exactly what she sought to find.

Four years on, business is booming and they’re renowned for their beautiful locally-sourced bouquets. Originally based in Melbourne, Daily Blooms opened a Sydney flower studio in 2016 due to popular demand.