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The October Hit List: the Best Business Resources and Buys


| By Alison Boleyn | October 6, 2020

Discover this month’s top business resources: a podcast with expert advice, the hottest book, clever tech to improve your website, a top video series and more.

The latest and best business resources to read, listen to, try and buy now.

In this month's round-up of business resources, we highlight a video series that interviews thought leaders in work, productivity and living; a podcast that sifts through the best business books; software tools that reveal website users’ likes and frustrations in the most easy-to-understand way possible; and a way to freshen up your workspace with some simple cleaning tools.

The Best Business Video Series to Watch: Impact Theory

Entrepreneurs and business owners should watch  [ITAL]Impact Theory with Tom Bilyeu.

Host Tom Bilyeu books some seriously famous guests: Ray Dalio, Deepak Chopra, Mel Robbins and Robert Kiyosaki have all shared insights in this weekly drop, which you can watch on the website or YouTube. Bilyeu is a talented listener, ready to interrupt with a pointed question or offer his own learning from years as an entrepreneur (he sold his Quest Nutrition protein bars business for $US1 billion/$AU1.4 billion in 2015). Some episodes are close to an hour long but for the time-poor, the show notes list the highlights.

The Most Revealing Business Research Software to Try: Hotjar

Hotjar is a great business resource to create visual diagrams of Google Analytics data.

Hotjar gives context to Google Analytics’ bounce and conversion rates by showing how users interact with your website using pictures. Heatmaps track where customers click, scroll and linger, while Visitor Recordings replay the mouse movements of individual browsing sessions. It means you can see where users spend the most time, what they’re ignoring and where a page might need tweaking for better engagement. Basic data collected from 2000 page views a day is free; higher-traffic plans start at $US39/$AU54 per month after a free 15-day trial.

The Best Desk Tool to Have: Laser Clean Range Desk Cleaning Kit

If devices had feelings, they’d probably have a bit to say about the extended stretches of work/entertainment/crumb-catching duty they’ve endured this year. When your workspace is scrappier than a beard let go in lockdown, use this four-piece kit, to freshen it up. It includes an air-duster free from hydrofluorocarbons, alongside a screen-cleaning spray, lint-free wipes and a keyboard cleaner.

SEE ALSO: Business Triage: How to Plan for Recovery and Reopening

The Most Inspiring Business Book to Read: How I Built This by Guy Raz

How I Built This by Guy Raz is one of the best business books to read now.

In his NPR podcast of the same name, Guy Raz teases out the human stories of ultra-successful founders and entrepreneurs, getting them to spill their businesses’ origin stories and rollercoaster journeys through raising investment, building a team and keeping the faith no matter what. Those accounts are exciting, instructive and sometimes hilarious, and Raz has gathered more than 200 of them into a kind of how-to manual for start-ups.

The Best Business Podcast to Listen to: Steph’s Business Bookshelf

The best business podcast to listen to right now:  [ITAL]Steph’s Business Bookshelf.

Each week, Melbourne-based host Steph Clarke chooses a non-fiction book everyone’s talking about – say Dare to Lead by Brené Brown, the subject of Clarke’s most popular episode – and identifies the book’s three most powerful takeaways. As a team coach and facilitator, she understands what ideas will best benefit business leaders and entrepreneurs, and can help readers decide which titles are worth their time and attention.