Colour Printing Overview
Want to learn more about colour printing? This guide gives you all the information you need to know to make the right decision when printing your brochures, presentations etc. In particular we will cover:
- Printing terminology
- The difference between RGB (Red, Green and Blue) and CMYK (Cyan, Magenta, Yellow and Black)
- Why screen colours appear different to printed colour
- The value that colour can add to customers' documents
- The benefits of using specialty paper.
Officeworks Printworks department can help you with all your colour printing needs and our Printworks team can ensure that the end result is exactly what you expected.
You are inundated with documents, invoices, notices, sale flyers, everyday advertisements and much more. All of these documents compete for you the reader's eyes, but only the most compelling are likely to get more than a second glance.
Colour can be a very powerful tool. Just by looking at the examples, it's obvious that the full colour document is very appealing and will draw the reader to the entire document.
Colour Adds More
There is a lot more to colour than just what you see. Colour has power. It stimulates emotions and thoughts.
Colour is everywhere and is used in many aspects of our lives. It affects our moods and emotions and helps us to quickly identify and associate objects.
Colour adds spice and interest to presentations, marketing brochures and customer proposals.
These are some of the many reasons why it is important you use colour in your documents:
- Colour emphasizes critical information and conveys a sense of professionalism
- Information is located 70% faster if it's in colour
- People are more likely to pick up a full-colour piece of mail first
- It attracts - people prefer colour over black and white
- Colour attracts, focuses and holds a reader's attention
- Colour clarifies - It's the best way to highlight important information. It organises data. Colour aids the reader in decision making and increases learning
- Colour sells - It improves a company's image or a student's assignment. It makes images more realistic.
